旅游产业与体育产业融合发展

Integrated Development of Tourism Industry and Sports Industry

该文采用文献资料法等多种方法,对我国旅游产业和体育产业的融合发展展开了详细论述分析。在分析研究后发现,旅游、体育产业的融合发展是实现旅游产业、体育产业二者自身发展的有效方法,同时两者的融合发展还是新时代经济发展的需要,在两者融合发展的过程中,两个产业资源特性还有着很强的通用性,转换所产生的成本比较低。但是,在旅游产业和体育产业融合发展的过程中也遇到了一些挑战,如两者的发展并不均衡、企业合力不足、现有的制度缺乏完善性等。所以在分析研究之后,该文提出了相应建议,即探索体育和旅游融合的发展模式、加强各个产业企业的综合能力,以及优化两种行业融合发展的管理制度,从而为体育产业和旅游产业融合发展奠定更好的基础和保障。

This paper uses many methods such as the literature method to develop a detailed discussion and analysis of the integrated development of tourism industry and sports industry in China.After the analysis and research,it is found that the integrated development of sports industry and tourism industry is an effective way to achieve the development of tourism industry and sports industry themselves,and the integrated development of two industries is the need of the economic development in the new era.In the process of the integrated development of two industries,the resource characteristics of two industries have a strong versatility,and the cost of conversion is relatively low.However,there are also some challenges in the process of the integrated development of tourism industry and sports industry,such as the unbalanced development of two industries,insufficient synergy between enterprises,lack of perfection of existing systems,etc.So,after the analysis and research,this paper proposes corresponding suggestions,that is,exploring the development mode of integration of sports and tourism,strengthening the comprehensive ability of enterprises of each industry,and optimizing the management system of the integrated development of two industries,so as to lay a better foundation and guarantee for the integrated development of sports industry and tourism industry.