非物质文化遗产档案文创产品开发研究——以河南马街书会为例

Research on the Development of Cultural and Creative Products of Intangible Cultural Heritage Archives——Taking Henan Majie Shuhui as an Example

非物质文化遗产档案是历史发展过程的珍贵见证,具有文化、教育、艺术等多重文化内涵。基于非物质文化遗产档案进行文创产品开发是传承传统文化的重要途径,具有现实意义。研究以国家级非物质文化遗产——马街书会为例,利用SWOT分析法对马街书会档案文创产品开发进行优势、劣势、机会和威胁的系统分析,在此基础上提出了具体的开发策略。

Intangible cultural heritage archives are precious witnesses of the historical development process, with multiple cultural connotations such as culture, education and art. The development of cultural and creative products based on intangible cultural heritage archives is an important way to inherit traditional culture and has practical significance. Taking Majie Shuhui, a national intangible cultural heritage, as an example, the paper uses SWOT analysis method to systematically analyze the strengths,weaknesses, opportunities and threats in the development of the cultural and creative products of Majie Shuhui archives. On this basis, specific development strategies are proposed.