电商农产品低质低价困境及对策研究

Research on the Dilemma of Low Quality and Low Price ofE-commerce Agricultural Products and Its Countermeasures

随着互联网平台经济的飞速发展,电子商务已经成为扶贫助农新抓手,带动我国各地方电商产业快速健康发展,使当地贫困农民稳步增收。然而,电商农产品市场中的低质量问题也变得越发突出,相较于线下市场,线上市场同类产品不合格率、不达标率更高,质量问题更多。为何农产品的销售渠道在由线下转变为线上之后会处于“低质低价”的困境之中?基于此,文中通过对电商农产品市场中“低质低价”困境现状及产生的原因进行分析,提出系列相关措施,旨在解决农产品上行过程中出现的“低质低价”问题。

With the rapid development of the Internet platform economy,e-commerce has become a new starting point for poverty alleviation and agricultural assistance,driving the rapid and healthy development of the e-commerce industry in various localities in our country,and steadily increasing the income of local poor farmers.However,the low quality problem in the e-commerce agricultural productmarket has also become more and more prominent.Compared with the offline market,the online market has a higher failure rate,non-compliance rate and more quality problems of similar products.Why is the sales channel of agricultural products in the predicament of“low quality and low price”after changing from offline to online?Based on this,the paper analyzes the current situation and causes of the“low quality and low price”dilemma in the e-commerce agricultural product market,and proposes a series of relevant solutions to solve the“low quality and low price”problems in the upward process of agricultural products.