生鲜农产品城市配送发展路径与策略创新

The Development Path and Strategy Innovation of UrbanDistribution of Fresh Agricultural Products

当前线上和线下生鲜农产品销售发展迅速,城市配送对生鲜农产品的品质、时效影响较大,消费者对产品的需求逐步转向对质量的追求。为解决生鲜农产品配送的复杂性、运力协调性、中转环节过多,品类复杂造成品质下降等问题,文中提出提高生鲜农产品品质的关键是低温仓储和低温配送。城市配送要突破业务层级限制,全渠道发展,打通流通环节进行生态合作,联动销售端形成一体化服务,以配送资源整合为目标,搭建城市配送资源整合系统。

At present online and offline sales of fresh agricultural products have developed rapidly,urban distribution has a great impact on the quality and timeliness of fresh agricultural products,and consumers demand for products has gradually turned to the pursuit of quality.In order to solve the problems of the complexity of fresh agricultural products distribution,the coordination of transportation capacity,too many transit links,and the decline of quality caused by the complexity of categories,it is proposed that the key to improve the quality of fresh agricultural products is low-temperature storage and low-temperature distribution.Urban distribution needs to break through the business level restrictions,develop through all channels,open up the circulation link for ecological cooperation,link the sales end to form an integrated service,and take the integration of distribution resources as the goal to build urban distribution resource integration system.