新文科视野下电子商务人才培养探索

Exploration on the E-commerce Talent Training from the Perspective of New Liberal Arts

全球数字化浪潮下,互联网新经济的竞争愈演愈烈,我国电子商务的高速发展更加迫切需求大批“懂技术、善管理、重创新”的复合型电商人才。复合型电商人才的培养要以新文科建设为背景,以需求导向替代传统的学科导向,根据实际需求进行多学科知识融合,以提高学生解决实际问题的综合素养。文中紧扣新文科建设内涵,对复合型电子商务人才培养目标和路径进行探索。

Under the global digital trend,the competition in the new Internet economy is becoming more and more intense,and the rapid development of China s e-commerce is more urgently needing a large number of composite e-commerce talents who do well in technology,management and innovation.The training of composite e-commerce talents should take the construction of new liberal arts as the background,replace the traditional discipline orientation with demand orientation,and promote multidisciplinary intersection and integration according to actual demands,thus improving students comprehensive quality of solving practical problems.Focusing on the connotation of new liberal arts,this paper explores the training objective and path of composite e-commerce talents.