基于扎根理论的蒲松龄纪念馆游客体验影响因素及提升策略

Influential Factors and Promotion Strategies of Tourist Experience of Pu Songling Memorial Hall Based on Grounded Theory

蒲松龄纪念馆是聊斋文化的物质承载地,也是淄博地方特色文化旅游体系的重要组成部分,游客体验问题值得关注。文章运用扎根理论基于蒲松龄纪念馆游客在大众点评、携程、马蜂窝网上的评论数据探索蒲松龄纪念馆游客体验影响因素。研究得出影响蒲松龄纪念馆游客体验的38个初始概念、32个初步范畴与7个主范畴并形成蒲松龄纪念馆游客体验影响因素理论模型。在此基础上提出蒲松龄纪念馆游客体验提升策略,从游客角度探讨了蒲松龄纪念馆未来的发展方向。

Pu Songling Memorial Hall is the material carrier of Liaozhai culture,and also an important part of Zibo local cultural tourism system.Based on the Grounded Theory,this paper explores the influencing factors of the tourist experience of Pu Songling Memorial Hall on the basis of the comment data of Pu Songling Memorial Hall visitors on the Dianping,Ctrip and Mafengwo.The study draws 38 initial concepts,32 preliminary categories and 7 main categories that affect the tourist experience of Pu Songling Memorial Hall,and forms a theoretical model of the influencing factors of the tourist experience of Pu Songling Memorial Hall.On this basis,the strategy of improving the tourist experience of Pu Songling Memorial Hall is put forward,and the future development direction of Pu Songling Memorial is discussed from the perspective of tourists.