用户评论、信息论据形式和卷入度对伪健康信息误导纠正效果的影响

The Influence of User Comments Form of Information Evidence and Degree of Involvement on the Corrective Effect of Misleading Health Information

本研究探讨了与“无痛分娩”相关的伪健康信息误导纠正效果及其主要影响因素。研究采用2×2×2被试间因素设计,检验用户评论、信息论据形式和卷入度三个因素对误导纠正效果的影响,结果发现:叙述型论据纠正效果好于数据型论据;使用叙述型论据时,适当过滤质疑型用户评论有利于提升纠正效果;使用数据型论据时,保留一些质疑型用户评论反而有利于提升纠正效果;对于低卷入度用户,使用数据型论据时纠正效果会更好,但对于高卷入度用户,使用叙述型论据则会产生更好的纠正效果。在关于“无痛分娩”伪健康信息误导纠正的传播实践中,需要重视信息论据形式、用户评论和卷入度三者的匹配效应。

This study discussed the corrective effect and influencing factors of health misinformation related to“painless labor”.A 2×2×2 between⁃subject factorial experimental design was used to test the main effect and interaction effect of user comment type form of information evidence and involvement on the corrective effect.The results showed that corrective information using narrative evidence had better corrective effect than statistical evidence when narrative evidence is used ap⁃propriate filtering of questioning user comments is beneficial to improve the corrective effect while when statistical evidence is used reserving some questioning user com⁃ments is beneficial to improve the corrective effect.The corrective information of sta⁃tistical evidence is better for low involvement users but for high involvement users it is better to present the corrective information of narrative evidence.Therefore at⁃tention should be paid to the matching effect of evidence comment and involvement in the communication practice of health misinformation correction.