甘肃大型会展商务成效分析

Analysis of the Commercial Effect of Large-Scale Exhibition In Gansu

随着新冠肺炎疫情防控形势的持续好转,甘肃大型会展商务数量迅速反弹。“实体+数字”的新型展会模式成为常态化,论坛峰会涉及的主题趋于多元,大型会展商务签约及消费成绩显著,“智慧会展”服务广泛应用。但是,甘肃大型会展稳步发展,还需要不断提升现有品牌会展商务的辐射影响力。要培养以十大生态产业为亮点的会展,培育以支柱产业和重点行业为支点的会展,积极打造驰名国内外的专业论坛和会议,充分利用文化旅游资源,全力发展旅游节庆会展。

With the continuous improvement of the prevention and control of COVID-19,the number of large-scale exhibition businesses in Gansu rebounded rapidly.The new exhibition model of“entity+digital”has become the norm.The themes involved in the forum and summit tend to be diversified.The business signing and consumption of large-scale exhibitions have achieved remarkable results.The“smart exhibition”service has been widely used.However,with the steady development of large-scale exhibitions in Gansu,it is still necessary to continuously improve the radiation influence of the existing brand exhibition business.It is necessary to cultivate exhibitions with the top ten ecological industries as the highlights,the pillar industries and key industries as the fulcrum,actively create well-known professional forums and conferences at home and abroad,make full use of cultural tourism resources,and fully develop tourism festivals and exhibitions.