基于互动仪式链的自习室直播发展创新策略

Innovative Strategies for the Development of Live Streaming in Study Rooms based on Interactive Ritual Chains

抗击新冠肺炎疫情期间,上亿网友直播观看“云监工”等互动仪式造就了现象级慢直播的出现,自习室直播作为一种新形态慢直播也逐渐被人们熟知。本文以社会学的互动仪式链理论为视角,剖析自习室直播中蕴含的互动仪式链理论,发现自习室直播形式固化且强调体验的媒介技术限制,直播场域单一且呈现视听表达的多元价值设限等发展瓶颈。据此,从直播形式拓展,推进拟态陪伴升级;直播技术赋能,强化媒介融合发展;直播场域营造,实现极度空间效应;直播价值衍生,重构消费市场类型等方面,提出自习室直播未来发展的创新策略。

During the fight against the COVID-19,hundreds of millions of netizens watched interactive ceremonies such as“cloud supervisor”live,which led to the emergence of phenomenon level slow live broadcast.As a new form of slow live broadcast,the study room live broadcast is also gradually known by people.From the perspective of sociological interactive ritual chain theory,this article analyzes the interactive ritual chain theory contained in the live broadcast in the study room,and finds that the development bottleneck of the live broadcast in the study room is the solidified form and emphasizes the limitations of media technology that experience,the single live broadcast field,and the multiple value constraints that present audio-visual expression.Based on this,expand from the live broadcast form to promote the upgrading of pseudo accompaniment;Live streaming technology empowers and strengthens the integration and development of media;Create a live broadcast field to achieve extreme spatial effects;Propose innovative strategies for the future development of live streaming in the study room in terms of value derivation,restructuring of consumer market types,etc.