中高职衔接背景下市场营销专业课程体系路径研究——以河南轻工职业学院为例

Research on the path of Marketing Curriculum System in the Context of the Convergence between Secondary and Higher Vocational Education--Take Henan Light Industry Vocational College as an Example

本文通过对现有市场营销专业课程体系分析,从市场需求、专业技能需求和人才培养三个方面对职业院校中高职衔接的课程设置进行创新改革,有针对性地提出中高职衔接的市场营销专业课程体系改革创新路径。完善中高职衔接的市场营销专业课程设置,满足市场对中高职衔接的市场营销学生专业技能的需求。

Based on the analysis of the existing curriculum system for marketing majors,this article carries out innovative reforms in the curriculum setup of vocational colleges connecting middle and higher vocational schools from three aspects:market demand,professional skill demand,and talent cultivation,and proposes targeted innovation paths for the curriculum system reform of marketing majors connecting middle and higher vocational schools.We will improve the curriculum of marketing major that connects secondary and higher vocational schools to meet the market's demand for professional skills of marketing students that connect secondary and higher vocational schools.