基于插画元素的市售果茶饮料包装设计研究

Research on the Packaging Design of Fruit Tea Beverage on the Market Based on Illustration Elements

饮食在人们的生活中占有重要地位,而饮料深受儿童和年轻人的喜爱。饮料的包装在人们的购物过程中起着重要的引导作用。在市场经济背景下,插画设计作为文化产业的重要组成部分,以饮料包装设计的形式表现出来,可激发消费者的购买意愿,增进设计领域的活力,有效促进饮料包装设计的更新和发展。插画饮料包装设计顺应了主流形势,给企业带来了更多经济效益。本文对插画元素在饮料包装设计中的应用进行探讨和分析,以使插画元素在饮料包装中的应用更科学合理。

Diet plays an important role in people’s lives,and beverages are deeply loved by children and young people.Beverage packaging plays an important guiding role in people’s shopping process.In the context of a market economy,illustration design,as an important component of the cultural industry,is expressed in the form of beverage packaging design,which can stimulate consumers’purchasing desire,enhance the vitality of the design field,and effectively promote the update and development of beverage packaging design.Illustrative beverage packaging design conforms to the mainstream situation and brings more economic benefits to the enterprise.This article discusses and analyzes the application of illustration elements in beverage packaging design,in order to make the application of illustration elements in beverage packaging more scientific and reasonable.