基于行为设计学的高校经典阅读推广探析

Research on Classic Reading Promotion in Academic Libraries Based on Behavior Design

[目的/意义]探讨高校图书馆如何有效开展经典阅读推广活动,尝试运用行为设计学的理论和方法,助推大学生从想读经典到实际在读经典,从偶尔阅读经典到经常阅读经典,进而养成终身阅读经典的习惯。[方法/过程]基于行为设计学,分析开展阅读推广活动设计的三要素:动机、能力、触发。从设计方案、实施过程、活动效果三个方面对天津外国语大学图书馆基于行为设计学开展的“一页经典”阅读推广活动案例进行介绍和分析。[结果/结论]研究发现,基于行为设计学理论开展的阅读推广活动的实施效果良好。行为设计学为阅读推广活动的开展提供了参考模型,可以指导阅读推广过程、内容、环境的设计,进而培养大学生阅读经典的习惯。后续可以从组建阅读推广团队、利用社会力量、打造线上线下经典阅读空间三个方面继续进行探索。

[Purpose/significance]This paper discusses how to effectively carry out classic reading promotion activities in academic libraries,and tries to use the theory and method of behavioral design to help college students form the habit of lifelong reading classics from wanting to actually read classics,from occasionally reading classics to frequently reading classics.[Method/process]Based on behavioral design,this paper analyzes the three elements of reading promotion design:motivation,ability and trigger.This paper introduces and analyzes the case of“one page classic”reading promotion activity based on behavioral design in Tianjin Foreign Studies University Library from three aspects of design scheme,implementation process and activity effect.[Result/conclusion]The study found that the implementation effect of reading promotion activities based on behavioral design theory is good.Behavior design provides a reference model for the development of reading promotion activities,which can guide the design of reading promotion process,content and environment,and then cultivate college students’habit of reading classics.Classic reading promotion in academic libraries can continue to be explored in the following three aspects:the establishment of a reading promotion team,the use of social forces,and the creation of online and offline classic reading space.