广州市文化创意产业发展现状研究及对策分析

Research on the Status Quo and Countermeasures of the Cultural and Creative Industry in Guangzhou

自21世纪以来,文化创意产业作为新经济、新产业的中流砥柱,是城市发展的重要动力。文化创意产业承担着引领新经济发展、提升城市综合竞争力的使命,是城市发展的核心引擎。该文首先对文化创意产业的界定和分类进行阐述,然后对广州市文化创意产业的发展现状进行剖析,总结了广州市文化创意产业的特点及存在的问题,最后提出了以数字文化为重点,提升文化产业高质量品牌,建立文创产业人才智库,推进广州与粤港澳大湾区各地文化产业合作发展等建议,以期增强广州文化产业发展实力和影响力,为相关管理部门发展创意产业提供一定参考。

Since the 21st century,the cultural and creative industry,as an emerging economy and a new pillar industry,undertakes the mission of leading the development of the new economy and enhancing the comprehensive competitiveness of the city,and is the core engine of urban development.The paper first elaborates the definition and classification of cultural creative industry,analyzes the status quo of the cultural and creative industry in Guangzhou,and summarizes the characteristics and existing problems of its development.Finally,the paper proposes the following suggestions:focusing on the digital culture,promoting top brands of the cultural and creative industry,establishing talent think-tank,and promoting the close cooperation within the Greater Bay Area,with a view to enhancing the development strength and influence of Guangzhou's cultural industry,and providing certain reference for relevant management departments to develop creative industries.