赣鄱文化国际传播的问题与优化策略——基于孔子学院平台

Problems and Optimization Strategies of International Communication of Ganpo Culture——Based on the Confucius Institute Platform

在我国加强国际传播能力建设的总体战略背景下,分析当前赣鄱文化国际传播的现状,有助于提升赣鄱文化的传播效能。该文基于孔子学院的视角,赣鄱文化国际传播面临孔子学院的平台作用未充分发挥、依托品牌孔子学院传播赣鄱文化的意识未树立、整体跨文化交际能力存在短板等问题。从问题出发,赣鄱文化国际传播策略应该在提供制度保障、搭建学术交流平台、树立品牌意识、找准内容契合点4个方面进行优化。

Under the overall strategy of strengthening the construction of international communication ability in China,analyzing the current situation of international communication of the Ganpo culture is helpful to improve the communication efficiency of the Ganpo culture.From the perspective of Confucius Institutes,this paper found that the platform role of Confucius Institutes in the international communication of Ganpo culture was not fully played,the awareness of spreading the culture relying on brand Confucius Institutes was not established,and the overall intercultural communication ability was weak.Starting from the problem,the international communication strategy of Ganpo culture should be optimized in four aspects:providing system guarantee,building academic exchange platform,building brand awareness,and finding the matching point of culture.