陕西红色文化对外传播创新策略研究

Study on the External Communication Strategies of Shaanxi Red Culture

红色文化是中华优秀传统文化的重要组成部分。陕西具有极为丰富的红色文化资源,更是红色旅游资源大省。随着中国文化“走出去”战略的推进,陕西红色文化也需要传播到国际社会,让世界了解陕西的革命历史和文化内涵,展示真实、立体的陕西形象,服务中国文化“走出去”战略,助力讲好中国故事。该文聚焦陕西红色文化的对外传播,以巴斯奈特的文化翻译理论为指导,通过对陕西红色文化外译和对外传播现状的调研,针对现存的问题提出了陕西红色文化外宣翻译与国际传播的提升策略,旨在提升陕西红色文化对外翻译与传播的效能,实现最大化的跨文化传输,使红色文化真正地“走出去”。

Red culture is an essential part of Chinese excellent culture.Shaanxi Province boasts abundant red cultural and tourism resources.With the promotion of China's"going global"strategy,Shaanxi's red culture also needs to be disseminated to the international community,allowing the world to understand the revolutionary history and cultural connotation of Shaanxi,displaying a true and three-dimensional image of Shaanxi,serving the"going global"strategy of Chinese culture,and helping to tell a good Chinese story.This paper focuses on the external communication of red culture of Shaanxi Province.Guided by Bassnett's theory of cultural translation,based on the investigation of the current translation and international communication of Shaanxi red culture,the strategies of international communication of red culture are proposed with an aim to improve the translation quality and enhance the effect of communication,hence promoting the"going global"of fine traditional Chinese culture.