新时代背景下非物质文化遗产与旅游业融合发展研究

Research on the Integration of Intangible Cultural Heritage and Tourism in the New Era

非物质文化遗产是重要的文化传承与表述,在新时代的背景下,非物质文化遗产需要与旅游业进行融合发展,才能更好地完成文化传播使命。为了实现非物质文化遗产的有效传承,促使其与旅游业融合发展,该文主要运用文献分析法、经验总结法、行动研究法等方法,对非物质文化遗产的分类与特征、非物质文化遗产与旅游业的关系、融合原则等做出简要说明,论述了新时代背景下非物质文化遗产与旅游业的融合发展优势,结合现阶段非物质文化遗产与旅游业融合发展过程中存在的问题,提出新时代背景下非物质文化遗产与旅游业融合发展策略,有助于我国的旅游业更加长远的发展。

Intangible cultural heritage is an important cultural heritage and expression.In the context of the new era,intangible cultural heritage needs to be integrated with the tourism industry to better fulfill the mission of cultural communication.In order to achieve the effective inheritance of intangible cultural heritage and promote its integrated development with the tourism industry,this article mainly uses methods such as literature analysis,experience summary,and action research to briefly explain the classification and characteristics of intangible cultural heritage,the relationship between intangible cultural heritage and tourism,and the integration principles.It discusses the advantages of the integration and development of intangible cultural heritage and tourism in the context of the new era.Combining the existing problems in the integration and development of intangible cultural heritage and tourism at the current stage,this paper proposes strategies for the integration and development of intangible cultural heritage and tourism in the context of the new era,which will contribute to the more long-term development of China's tourism industry.