新时代陕西红色文化外宣翻译研究

Research on the Publicity Translation of the Shaanxi Red Culture in the New Era

新时代弘扬陕西红色文化,并对其进行外宣翻译具有举足轻重的意义。陕西红色文化资源尤为丰富,在对其进行外宣翻译时,可采用音译、直译、直译加注、意译等翻译方法,译文要贴近国外受众的思维习惯,用外国人所能接受的方式去讲述中国故事,让世界更好地了解陕西红色文化。同时,应充分考虑传播主体、传播媒介、传播受众对传播效果的影响,才能达到最佳传播效果,扩大陕西红色文化的国际影响力。该文以翻译传播学为理论依据,对陕西红色文化外宣翻译进行审视,对影响其传播效果的要素进行分析与探究,以期为陕西红色文化外宣翻译提供指导。

In the new era,it is of great significance to carry forward the Shaanxi red culture and translate it into foreign languages.Shaanxi is particularly rich in red culture resources.When translating them,we can use transliteration,literal translation,literal translation with notes,free translation and other translation methods.The translation should be close to the thinking habits of foreign audiences,and tell Chinese stories in the way that foreigners can accept,so that the world can better understand Shaanxi's red culture.At the same time,we should fully consider the influence of the communicator,media and audience on the communication effect,so as to achieve the best communication effect and expand the international influence of Shaanxi red culture.Based on the communication theory of translation,this paper examines the publicity translation of the Shaanxi red culture,analyzes and explores the factors that affect its communication effect,with a view to provide guidance for the publicity translation of the Shaanxi red culture.