高校图书馆学科服务品牌建设实践案例及启示

Practice Cases and Enlightenment of Subject Service Brand Building in University Libraries

文章结合高校“双一流”建设背景,阐述学科服务品牌建设的实践价值,分析国内高校图书馆学科服务品牌典型案例,提出在宗旨方面强调创新意识、在内容方面突显专业特色、在管理方面构建可持续发展环境、在推广方面探索多元化营销策略的高校图书馆学科服务品牌建设发展建议。

Combined with the background of"double first-class"construction in universities,this paper expounds the practical value of subject service brand building,analyzes the typical cases of subject service brand in domestic university libraries,and puts forward the development suggestions of subject service brand building in university libraries,which emphasizes innovation consciousness in purpose,highlights professional characteristics in content,constructs sustainable development environment in management,and explores diversified marketing strategies in promotion.