基于系列主题推文的公共图书馆微信公众号优化研究

Research on the Optimization of WeChat Public Account of Public Libraries Based on Series of Thematic Tweets

文章通过调研我国57家公共图书馆微信公众号2021年12月的系列主题推文,从推文数量、发布频率规律、主题内容分布等维度分析其现状和特征,发现各公共图书馆在系列主题推文栏目建设上存在运营计划性、建设规范性有待提升等问题,并提出相应优化策略,以期为公共图书馆借助微信公众号开展服务提供参考。

By investigating a series of thematic tweets of WeChat public account of 57 public libraries in China in December 2021,this paper analyzes its current situation and characteristics from the dimensions of the number of tweets,the regularity of publishing frequency and the distribution of thematic content,and finds that there are some problems such as operational planning and construction standardization in the construction of series of thematic tweets in public libraries,and proposes corresponding optimization strategies,in order to provide reference for public libraries to carry out services with the help of WeChat public account.