武汉市休闲街区夜间旅游的提升策略研究

Research on Improvement Strategy of Night Tourism in Leisure Districts of Wuhan City

随着市场经济的深入发展,人们生活水平日益提高以及工作、生活节奏的加快,越来越多的人倾向于利用晚上时间休闲、放松,甚至也会在夜间进行一些旅游活动。夜间经济应运而生并得以快速发展。武汉作为新一线城市,虽然目前夜间旅游经济发展还不够成熟,有些市场还未得到完全开发,但它的发展潜力巨大。以武汉市为例,具体探究城市休闲街区夜间旅游的开发模式,综合分析当前城市夜间旅游经济的发展现状和开发优势,形成相关对策和建议,促进武汉休闲街区夜间旅游业更好地发展。

With the deepening development of the market economy,people’s living standards are increasingly improved and the pace of work and life is accelerated.More and more people tend to use their evening time for leisure and relaxation,and even engage in some tourism activities at night.The night economy is emerged and developed rapidly.As a new first-tier city,although the development of night tourism economy in Wuhan is not yet mature enough and some markets have not been fully developed,its development potential is enormous.Taking Wuhan as an example,this study specifically explores the development mode of night tourism in urban leisure blocks,comprehensively analyzes the current development status and advantages of night tourism economy in cities,and forms relevant countermeasures and suggestions to promote the development of night tourism in Wuhan leisure blocks.