基于OTT数据的精准化市场营销方案研究

Research on Accurate Marketing Scheme Based on OTT Big Data

文章研究如何借助OT T数据的用户信息、网络信息、宽带信息等,帮助营销人员准确地定位用户需求,为市场营销人员定制更加精准、精细、多样化的市场营销方案。

This paper studies that the user information,network information and broadband information of OTT big data can help marketers accurately locate user needs and customize more accurate,sophisticated and diversified marketing programs for marketers.