商业模式的类别特征及创新演化研究

Research on the Category Characteristics and Innovation Evolution of Business Models

商业模式伴随商品经济的大力发展而活跃,从长期以来单一的经销模式发展到现在多种多样的类型。本质上,商业模式的创新、发展和演化依赖于科技进步、商业形态以及产品内部特性的变化发展,先后出现了传统直销模式、以互联网为基础的第三方模式、电子商务模式、闭环生态模式和依据产品互补品经济特性开发出的复杂捆绑模式等。未来商业模式的创新演化将更多融合互联网、数字经济的发展变化。

With the emergence of business,business model came into being.The business model is active with the vigorous development of commodity economy,involving from a single long-time distribution model for a long time to a variety of types now.In essence,the innovation,development and evolution of business model depend on the progress of science and technology,the change and development of business form and the internal characteristics of products,resulting in the emergence of traditional direct selling model,Internet-based third-party model,e-commerce model and closed-loop ecological model,as well as the complex binding model developed according to the economic characteristics of product complementarities.In the future,the innovation and evolution of business models will be more integrated with the development and changes of the Internet and digital economy.