图形创意在视觉传达设计中的运用策略

The Application Strategy of Graphic Creativity in Visual Communication Design

随着现代社会经济的高速发展,人们生活水平不断提高,为了满足人们日益增长的物质需求,企业生产产品时,将越来越注重产品的包装与广告宣传。图形创意作为一种重要的创意形式,对设计作品而言具有重要作用。文章基于对图形创意内涵的分析,探讨其在视觉传达设计中的具体应用策略。

With the rapid development of modern society and economy,people's living standards continue to improve.In order to meet people's increasing material needs,enterprises will pay more and more attention to product packaging and advertising when conducting product production.As an important creative form,graphic creativity plays an important role in designing works.Based on the analysis of the connotation of graphic creativity,this article discusses its specific application strategies in visual communication design.