基于消费者情感需求的交互式包装设计探讨

Discussion on Interactive Packaging Design Based on Consumer Emotional Demand

包装是产品、信息、情感体验的重要载体,在人类日常生活中有着不可替代的作用。商品经济高速发展中,包装的功能和作用发生变化,从原本保护产品、介绍信息,逐步上升至情感沟通、交互体验层面。因此,为满足当代消费者的情感诉求,应积极展开交互式包装设计,遵循可用性、易用性、宜人性的基本原则,做好感官体验设计与使用情景设计,继而增强产品销量与竞争力,帮助消费者快速识别产品信息,建立良好品牌形象,扩大品牌宣传效应。

Packaging is an important carrier of products,information and emotional experience,and plays an irreplaceable role in human’s daily life.With the rapid development of commodity economy,the functions and roles of packaging have changed,from protecting products and introducing information to emotional communication and interactive experience.Therefore,in order to meet the emotional demands of contemporary consumers,interactive packaging design should be actively carried out,following the basic principles of usability,usability and amenity,and do a good job in sensory experience design and usage scenario design,so as to enhance product sales and competitiveness,help consumers quickly identify product information,establish a good brand image and expand brand publicity effect.