论包装设计产品化趋势的研究——以交互式包装为例

Research on The Trend of Packaging Design Productization——Take Interactive Packaging as An Example

随着现代社会的发展,平面设计逐渐从单一的二维时代转向三维时代,同样,包装设计也从仅为了保护产品安全以及方便运输的职能转向了与消费者达成互动,进行二次循环利用的方向,越来越多互动式包装层出不穷,为包装市场增添许多活力。各具特色的产品包装也逐渐使人们对于商品有了新的要求,开始追求具有创意以及特色的包装设计。基于时代的发展洪流,商品包装不仅美观,还要遵循绿色发展的理念,具有人性化以及环保的特征,并且要在使用手法上加入创新元素。若想要顺应目前包装发展的潮流,具备适应时代发展并且满足消费者需求这两要素,市场出现了许多具有交互性理念的包装设计产品,是设计行业发展中的一种创新和尝试。

With the development of modern society,graphic design has gradually changed from a single two-dimensional era to a three-dimensional era,and packaging design has also changed from the function of protecting product safety and convenient transportation to the direction of reaching interaction with consumers for secondary recycling.More and more interactive packaging emerges one after another,adding a lot of vitality to the packaging market The packaging of products with different characteristics gradually makes people have new requirements for commodities and begin to pursue creative and characteristic packaging design Based on the development of the times under the torrent of commodity packaging is not only beautiful but also to follow the concept of green development with the characteristics of humanization and environmental protection,and to add innovative elements in the use of techniques If we want to conform to the current trend of packaging development and meet the needs of consumers,there are many interactive packaging design products in the market,which is an innovation and attempt in the development of design industry.