民国时期中外食品商标设计中的牛元素探究

Research on the Cattle Element in Chinese and Foreign Food Trademarks Design During the Republic of China

民国中外商标中有着大量使用动物元素的案例,而在食品商标中,对牛元素的使用十分丰富。以食品商标中的牛元素为研究对象,通过结合历史中牛与人类社会的联系与商标中牛元素的应用方式,对牛元素在民国食品商标背后的文化意蕴进行分析,探讨外化表现与文化内涵之间的关联。研究认为,牛元素在食品商标中的应用,既展现了人对牛为人类劳动产出的认可,又体现了人与牛之间亲密的情感,还展示出了对牛元素象征精神品质的追求。

There are many cases of using animal elements in Chinese and foreign trademarks in the Republic of China,and the use of cattle elements in food trademarks is abundant.By combining the connection between cattle and human society in history and the application of cattle elements in trademarks,the article analyzes the cultural meaning behind the cattle elements in food trademarks in the Republic of China and explores the connection between externalized expression and cultural connotation.The study concludes that the application of the cattle element in food trademarks demonstrates both the recognition of the cattle’s output for human labor,the intimate emotions between humans and cattle,and the pursuit of the spiritual qualities symbolized by the cattle element.