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视觉传达设计在农产品中的价值与应用 被引量:1

Value and Application of Visual Communication Design in Agricultural Products
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摘要 视觉传达设计起源于平面产品设计,但由于现代产品设计的日益发展,涉及的应用领域也不断丰富。而视觉传达设计不只有二维的,更是多维的,要突破限制,必须跨越应用领域向更高的层面发展。视觉传达设计必须走出传统工业与服务业的范围,向农业、农产品方面发展。伴着社会主义市场的发展与人民生活质量的提升,农产品企业不再仅仅生产农产品,更需要创造美的文化体验,美学农业随之发展,也就给视觉传达设计在美学农产品方面有了用武之地。尽管视觉传达设计在农产品方面的使用发展相对较晚,不过如果将其适当运用到农产品当中,可以增加农产品的市场价值。 Visual communication design originated from plane product design,but because of the development of modern product design day by day,the application fields involved in it are also constantly enriched.And visual communication design is not only two-dimensional,but also multidimensional,to break through the limitations,must cross the application field to a higher level of development.Visual communication design must go out of the scope of traditional industries and services,to the development of agriculture,agricultural products.Along with the development of the socialist market and the improvement of the quality of the people,enterprises of agricultural products no longer produce only agricultural products.More need to create a beautiful cultural experience,aesthetic agriculture and development,but also to the visual communication design in the United States of agricultural products have a useful place.Although the use of visual communications design in the current agricultural products is relatively late,but if the visual design is applied to agricultural products,it can increase the market value of agricultural products.
作者 庾雪 赵晖 YU Xue;ZHAO Hui(Southwest Forestry University,Kunming 650224,China)
机构地区 西南林业大学
出处 《绿色包装》 2023年第3期111-114,共4页 Green Packaging
关键词 视觉传达设计 农业 农产品 价值 包装设计 visual communication design agriculture agricultural products value packing design
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