基于湖南芷江抗战文化的文创产品设计研究——以飞虎队纪念馆系列为例

Research on Cultural and Creative Product Design Based on the Anti-Japanese War Culture in Zhijiang,Hunan——Taking the Flying Tigers Memorial Hall Series as an Example

通过对芷江飞虎队纪念馆的调研,开发芷江“飞虎队”文创产品可让国人更深入地了解中国抗日战争胜利受降之地芷江与援华“飞虎队”等抗战文化,促进“抗战之城”芷江的文旅发展。以飞虎队P40战斗机为原型衍生开发了系列文创产品,探讨抗战文创产品的市场趋势,分析与调查国内同类文创产品,归纳抗战文创产品的设计理念与创意特征。以“飞虎队”蕴含的文化内涵为创意源泉,提炼出“飞虎”“机头鲨鱼彩绘”“军绿迷彩”等特色元素,进行创意与设计,研发出系列“飞虎队”P40战机文创产品,为市场提供美观实用的文创产品之余,也弘扬了抗战文化。

Through the research of Zhi River Flying Tigers Memorial Hall,the development of Zhi River“Flying Tigers”cultural creative products can help Chinese people have a deeper understanding of the Anti-Japanese War culture such as Zhi River,where the victory of the Chinese War of Resistance Against Japanese Aggression was surrender,and the“Flying Tigers”and other Anti-Japanese War culture,and promote the cultural and tourism development of Zhi River,“the city of Resistance Against Japanese Aggression”.This paper developed a series of cultural and creative products based on the prototype of Flying Tiger P40 fighter jet,discussed the market trend of cultural and creative products in the Anti-Japanese War,analyzed and investigated similar domestic cultural and creative products,and summarized the design concept and creative characteristics of cultural and creative products in the AntiJapanese War.Taking the cultural connotation contained in“Flying Tigers”as the creative source,we refined the characteristic elements such as“Flying Tiger”,“shark nose painting”,“army green camouflage”,carried out creativity and design,and developed a series of“Flying Tigers”P40 aircraft cultural and creative products,which not only provide beautiful and practical cultural and creative products for the market,but also promote the culture of Anti-Japanese War.