3Gupta S, Hanssens D, Hardie B, et al. Modeling customer lifetime value[J]. Journal of Service Research, 2006, 9(2).. 139-155.
4Wei J T, Lin S Y, Wu H H. A review of the application of RFM model[ J ]African Journal of Business Management, 2010, 19(4): 4199-4206.
5Keiningham T L, Cooil B, Aksoy L, et al. The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share-of-wallet[J]. Managing Service Quality, 2007, 17 (4): 361 384.
6Buekinx W, Van den Poel D. Customer base analysis: partial defection of behaviourally loyal clients in a non- contractual FMCG retail setting[J]. European Journal of Operational Research, 2005, 164(1) .. 252-268.
7Cheng C H, Chen Y S. Classifying the segmentation of customer value via RFM model and RS theory[J]. Expert Systems with Applications, 2009, 36(3): 4176 4184.