福建省农产品区域品牌发展路径探析

Analysis on the Development Path of Regional Brands of Agricultural Products in Fujian

发展农产品区域品牌是现代农业发展的重要标志,是实现乡村振兴的重要抓手。分析农产品区域品牌的内涵和影响因素,从品牌意识、品牌类型、宣传力度、保护意识方面,分析福建农产品区域品牌,从树立战略意识、打造多样品牌、加大宣传力度、增强保护意识、保障质量水平、构建培育路径6个方面提出农产品区域品牌建设策略,旨在推动福建农产品高质量发展,为乡村振兴助力。

The development of regional brands of agricultural products is an important symbol of modern agricultural development and an important starting point for rural revitalization. This paper analyzes the connotation and influencing factors of regional brands of agricultural products, and analyzes the main obstacles restricting the development of regional brands of agricultural products in Fujian from four aspects: brand awareness, single brand type, publicity and awareness of protection. The strategy for regional brand building of agricultural products is put forward in six aspects: building diverse brands, increasing publicity efforts, enhancing protection awareness, ensuring quality levels, and building cultivation paths, aiming to promote the high-quality development of Fujian agricultural products and help rural revitalization.