长沙市旅游网络关注度时空特征及影响因素研究

Research on the Spatio-temporal Characteristics and Influencing Factors of Changsha Tourism Network Attention

以长沙市旅游关注度为研究对象,基于百度指数平台获取2012—2021年31省市的网络搜索指数,综合运用数理统计分析方法对长沙市旅游网络关注情况进行空间差异特征及影响因素进行研究。结果表明:在时间上,总体呈现“驼峰型”趋势,季节性差异较为显著;在空间上,网络关注度存在明显的省际差异;时间差异主要是特殊事件、气候舒适度等因素形成,空间差异是由经济发展水平、地理空间距离、交通发展水平等方面因素造成的结果。

Based on the Baidu index platform, the network search index of 31 provinces and cities from 2012 to 2021 was obtained by the Baidu index platform, and the spatial difference characteristics and influencing factors of Changsha’s tourism network concern were studied by comprehensive mathematical statistical analysis method.The results show that in terms of time, the overall trend of "hump type" is presented, and the seasonal difference is more significant;Spatially, there are obvious interprovincial differences in network attention;The time difference is mainly due to special events, climate comfort and other factors, and the spatial difference is the result of factors such as economic development level, geographical spatial distance, and transportation development level.