摘要
医药行业的发展与居民日常生活密不可分,医药产业是国民经济的支柱,具有较强的刚性需求。结合当下市场发展形势,K集团通过改善营销模式、多维提升管理优势、聚焦研发创新、打造新的运营平台和财务体系等一系列举措,实现了降成本、增利润、优结构、利长远等效果,据此总结出成本控制目标的制定要与企业的发展相匹配、明确企业成本控制、成本控制要因“企”制宜等经验。
The development of the pharmaceutical industry is closely related to the daily life of the residents.The pharmaceutical industry is the pillar of the national economy,with a strong rigid demand.Combined with the current market development situation,K group by improving marketing model,multidimensional improve management advantages,focus on research and innovation,to create a new operating platform and financial system and a series of measures,implements the cost reduction,increase profits,optimal structure,long-term effect,which summarizes the cost control goals to match the development of the enterprise,to clear the weak cost control,cost control to the"enterprise"appropriate experience.
作者
吴芳梅
陈霞
燕洪涛
Wu Fangmei;Chen Xia;Yan Hongtao(Jishou University,Jishou Hunan 416000)
出处
《对外经贸》
2023年第3期71-74,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
成本控制
K集团
经验研究
降低成本
营销模式
Cost Control
K Group
Experience Research
Bottom Cost Reduction
Marketing Model