基于MVV模式的课程思政教学理念和实践方法探索——以国际市场营销为例

The Exploration of the Curriculum Ideological and Political Teaching Concept and Practical Methods Based on MW Model--Taking the International Marketing as an Example

教育的根本任务是“怎样培养人”“为谁培养人”和“培养什么样的人”,立德树人是检验的标准,课程思政则是重要战略举措。通过构建基于使命(Mission)、愿景(Vesion)、价值观(Value)的课程思政教学理念并将其在专业课中落地实施,能将课程思政与人才培养目标有机融合,将显性知识教育与隐性的素质教育和思政教育有机结合,也将能力培养、专业素养、价值塑造以及综合素质培养有机融合,探索出一条适合各专业课开展课程思政的可推广复制的模式。

The essential tasks of education are"how talents are cultivated","for whom the talents are cultivated"and"what kind of talents arc to be cultivate".To answer these questions,moral cultivation can be regarded as the test standard,while curriculum ideological and political teaching is an important strategy to meet the standard.By establishing a teaching concept based on“vision,mission,values”to conduct curriculum ideological and political teaching in specialized courses,the teaching and talent cultivation goals can be better integarated,the explicit knowledge and the implicit quality and ideological education be more closely combined to achieve the quality cultivation of ability,profession and value in a comprehensive way.Thus,this study can help enhance the educational effects of professional courses and explore an appropriate and applicable mode for others cousrses.