汽车制造业国际化战略研究——以吉利汽车为例

Research on Internationalization Strategy of Automobile Manufacturing Industry--Taking Geely Automobile as an Example

近年中国汽车制造业的出口乃至国际化战略正经历着变化。浙江吉利控股集团作为代表之一,通过合并沃尔沃、与戴姆勒联手,以及创建的一系列子品牌,成功扩大了商业规模,并积极开拓多元化市场。以汽车制造业国际化战略为主导,选取的研究对象为吉利汽车,对吉利汽车的经营进行综合分析,对其国际化战略演变进行研究,总结其国际化经营经验,为促进中国汽车制造业开拓海外市场提供相关建议。

In recent years,the export and even internationalization strategy of China's automobile manufacturing industry is undergoing changes.As one of the representatives,Zhejiang Geely Holding Group has successfully expanded its business scale and actively explored diversified markets by merging Volvo,cooperating with Daimler,and creating a series of sub brands.Taking the internationalization strategy of automobile manufacturing industry as the leading factor,the selected research object is Geely Automobile,and the business situation of Geely Automobile is comprehensively analyzed,especially in the evolution of internationalization strategy.At the same time,it summarizes its international business experience and provides relevant suggestions for promoting China's automobile manufacturing industry to explore overseas markets.