哈尔滨市文创产品开发研究

Research on Cultural and Creative Products Development in Harbin City

文创产品是传承中华优秀传统文化的一种新形式,同时也是当代经济新常态下文化艺术和商业活动紧密融合的一个重要产物。文创产品设计是文化产业链发展的核心,也是我国文化兴国的重要战略步骤。以哈尔滨市为研究对象,对哈尔滨的历史文化和文创产品开发现状进行分析,对哈尔滨文创产品销售渠道有待拓宽、文创产品宣传力度有待加强、文创产品定位有待清晰等问题,提出加大对哈尔滨旅游文化挖掘、开发多种类型的旅游文创产品、拓宽文创产品销售平台、加强对哈尔滨文创产品宣传力度的建议,以期打造出独具特色的文创产品,扩大哈尔滨的知名度,实现经济效益和文化效益的双赢。

Cultural and creative products are a new form of inheriting the excellent traditional Chinese culture,and also an important product of the close integration of culture,art and commercial activities under the new normal of contemporary economy.The design of cultural and creative products is an important strategic step for the rejuvenation of culture in China,and also the core of the development of cultural industry chain.Taking Harbin as.a research object,analyzes the history and culture of Harbin and product development status,find the following problems:sales channels of cultural and creative products need to be expanded,and promotion of cultural and creative products needs to be strengthened,positioning of cultural and creative products needs to be clear,put forward the Harbin tourism culture mining,development of various types of tourism and products,broaden the product sales platform,increase Harbin and product promotion advice,in order to Harbin to create unique products,expand the popularity of Harbin,to achieve a win-win economic and cultural benefits.