小众体育运动发展价值、机遇与路径

Value,Opportunity and Path of Niche Sports Development

运用文献资料、逻辑分析等方法,阐述小众体育运动发展价值、机遇与路径。小众体育运动发展价值:满足多元化体育需求,释放体育产业新动能,激发新时代社会活力。机遇:多领域体育政策布局带来利好,体育消费需求日趋多元化,行业获得社会资本广泛关注,项目属性契合奥运会发展趋势,新媒体与自媒体快速传播。发展路径:强化顶层设计,统筹项目协调发展;完善产业体系,延伸项目产业链条;加大场地供给,完善基础设施网络;重视人才培养,加强人才队伍建设;加强宣传推广,普及小众体育运动。

By using the methods of literature review and logical analysis,this paper expounded the development value,opportunity and path of niche sports.Development value of niche sports:It meets the needs of diverse sports,releases new driving forces in the sports industry and stimulates social vitality in a new era.Opportunity:The distribution of sports policies in various fi elds brings benefi ts,the sports consumption demand is increasingly diversifi ed,the industry has received extensive attention from social capital,the attributes of the project fi t the development trend of the Olympic Games,and the new media and we-media spread rapidly.Development path:We should strengthen top-level design to coordinate the development of projects,improve the industrial system to extend the project industrial chain,increase the supply of venues to improve the infrastructure network,attach importance to talent training to strengthen the construction of talent team,and strengthen publicity and promotion to popularize minority sports.