高端牛奶的消费需求洞察与挖掘

Consumer Demand Insight and Mining of High-grade Milk

消费者的牛奶需求始终围绕营养、天然、新鲜这三大痛点展开,这也是高端牛奶的核心本质属性。过往/现有高端牛奶产品并不能完全满足消费者对于品质的要求,消费者期待的很多价值点以及痛点、槽点,还需要更多优质产品来满足,这也是地方品牌创新的机会空间。因此,高端牛奶呼唤更多新产品和新品牌的加入,让市场能够充分发展。

Milk consumption always centers on nutrition,nature and freshness,that is also the essential nature of high-grade milk.High-grade milk prevailed and previous in market can’t meet consumers’need for high quality milk.More product value,product functions,and more issues need more superior product to fill in,which will create new development and innovation opportunity for local brand.Hence,high-grade milk market calls for more new products and brands joining in order that the high-grade milk market can be prosperous.