自媒体时代体育赛事网络舆情分析及应对策略

Network Public Opinion Analysis and Countermeasures of Sports Events in the We Media Era

随着信息技术与自媒体产业的发展,自媒体平台的用户量与日俱增,成为新的舆情爆发地。采用文献资料法和案例分析法,以自媒体时代体育赛事网络舆情相关文献资料与案例为研究对象,从传播者与受众、政府与平台等多个视角分析体育赛事网络舆情现状,探寻自媒体时代下体育传媒产业的发展之道,为更好地引导和治理体育赛事网络舆情寻找对策。

With the development of information technology and the we media industry,the number of users of we media platforms is increasing day by day,becoming a new place for public opinion to erupt.Using the literature and case study methods,it analyzes the current situation of online public opinion on sports events from multiple perspectives,including communicators and audiences,government and platforms,to explore the development of the sports media industry in the age of we media and find countermeasures for better guidance and management of online public opinion on sports events.