符号消费主义的意识形态批判

The Criticism of Symbolic Consumerism from the Perspective of Ideological Criticism

符号的介入使消费成为现代社会经济发展最核心的推动力之一。当物的实体性与历史性被抽空,只剩下差异的记号和整个差异体系的缩影,“物—商品—人类”的全部价值便凝结在符号价值体系之中,使符号消费主义成为主流意识形态。符号消费主义是资本逻辑统治由生产领域向消费领域拓展的意识形态表现。深刻认识符号消费主义的生成逻辑及其给现代政治、社会、文化、生态文明带来的复杂影响,把握符号消费主义背后的资本主义意识形态实质,对于建构当代消费文明和创造人类文明新形态具有重要的现实意义。

The intervention of symbols has made consumption one of the core driving forces for the development of modern social economy.When the materiality and historicity of things are emptied,only the sign of difference and the microcosm of the entire system of difference are left.The whole value of“thing-commodity-human being”is condensed in the symbolic value system,make symbolic consumerism the dominant ideology.Symbolic consumerism is the ideological manifestation of the expansion of the logic of capital from the field of production to the field of consumption.To deeply understand the generative logic of symbolic consumerism and its complex impact on modern political,social,cultural and ecological civilization,grasp the essence of capitalist ideology behind symbolic consumerism,it has important practical significance for the construction of contemporary consumer civilization and the creation of a new form of human civilization.