再认传媒产品:传媒经济与管理的本体追问

Inquiry on Ontology of Media Economy and Management by Recognition of Media Products

产品是传媒经济与管理、经济学、管理学在逻辑起点的共同关注,并关涉传媒本体性追问。传媒作为中介性产品,揭示其作为系统和过程的存在,需从意识形态与一般讯息的产品、关系的产品、虚拟的产品、技术的产品多维展开,以此为传媒经济与管理提供重要提示。

Products prove the common concern of media economy and management,economics,and management at the logical starting point,and they are related to the inquiry on ontology of media.As an intermediary product,the media reveals its existence as a system and process viewed from the aspects of ideology,general information products,relationship products,virtual products,and technical products,so as to provide important tips for media economy and management.