社会力量运营城市阅读空间主题特色服务探析

Analysis on the Thematic Featured Services of Urban Reading Space Operated by Social Forces

文章分析了社会力量运营城市阅读空间主题特色服务的现状与问题,并在此基础上指出重视宣传推广,坚定不移走特色化、差异化发展道路,提供主题特色服务已成为社会力量运营城市阅读空间的发展趋势。文章最后提出深化均等化、分层次精准服务,拓展公共文化服务覆盖面;完善主题推广策略,扩大品牌影响力;建设特色馆藏资源,充分发挥馆藏价值;吸纳专业团体组织,开展特色主题活动;健全读者监督和评价反馈机制,提高读者满意度等建议,以期推动我国现代化公共文化服务体系的快速发展。

The article analyzes the current situation and problems of thematic featured services of urban reading space operated by social forces,and points out that emphasizing on publicity and promotion,unswervingly taking the road of specialization and differentiation,providing thematic featured services has become the development trend for social forces to operate urban reading space.The article concludes with suggestions to deepen the equalization and hierarchical precision services,expand the coverage of public cultural services;improve the theme promotion strategy,expand the brand influence;build the characteristic collection resources,give full play to the collection value;absorb the professional groups and organizations,carry out the featured theme activities;improve the reader supervision and evaluation feedback mechanism and reader satisfaction,etc.,in order to promote the rapid development of China's modern public cultural service system.