文化资本视域下17—18世纪中国风壁纸传播研究

Study on dissemination of Chinoiserie wallpaper in the 17th-18thcentury from perspective of cultural capital

为探究17—18世纪中国文化产品中国风壁纸出口英国的驱动因素,运用了文化资本理论,从经济学、社会学和消费学角度来解析17—18世纪中国风壁纸的形成及其在英国的传播和影响。通过分析解读其中蕴含的具身化、客观化、制度化文化资本和文化资本价值,阐述了中国文化资源通过文化资本转换为中国风壁纸的过程。中国文化产品作为消费品出口代表着一种传播思想、符号和生活方式,它能够提供信息和娱乐,进而形成群体认同并影响文化行为。这论证了文化资本作为一个价值系统,有着社会、经济和文化上的多重转换。寻求文化资源的文化资本转化逻辑、规则和路径可为中国文化产品贸易的发展提供参考。

In order to explore the driving factors of the export of Chinese cultural product Chinoiserie wallpaper to Britain in the 17th-18th century,the theory of cultural capital was adopted to analyze the formation of Chinoiserie wallpaper in the 17th-18th century and its dissemination and influence in Britain from the perspectives of economics,sociology and consumption.Through the analysis and interpretation of the embodied,objectified,and institutionalized cultural capital and cultural capital value,the process of transformation was expounded from Chinese cultural resources into Chinoiserie wallpaper via cultural capital.The export of Chinese cultural products as consumer goods represents a way of disseminating ideas,symbols and lifestyles,which can provide information and entertainment,thus forming group identity and influencing cultural behavior.This proves that cultural capital as a value system has multiple transformations in society,economy and culture.Seeking the logic,rules and path of cultural capital transformation of cultural resources can provide reference for the development of China s cultural product trade.