后奥运时代呼伦贝尔市冰雪文化旅游创新发展研究

Research on the Innovation and Development of Ice and Snow Cultural Tourism in Hulunbuir in the Post-Olympic Era

北京冬奥会、冬残奥会激活了国人对于冰雪项目的热情,冰雪旅游消费也逐渐呈现出大众化、规模化、多元化的特点。发展冰雪经济可以缓解呼伦贝尔市文化旅游冬季夏季发展的不平衡,因此抓住后奥运时代这一机遇发展冰雪经济对呼伦贝尔市来说至关重要。本文以呼伦贝尔市冰雪文化旅游创新项目为对象,通过对呼伦贝尔市冰雪文化旅游的SWOT分析,发现呼伦贝尔市冰雪文化旅游存在的问题,并针对问题提出对策建议。

The Beijing Winter Olympic Games and the Winter Paralympic Games have activated the enthusiasm of Chinese people for ice and snow projects,and the consumption of ice and snow tourism has gradually become popular,large-scale,and diversified.The development of ice and snow economy can alleviate the imbalance in the development of cultural tourism in Hulunbuir in winter and summer.Therefore,it is crucial for Hulunbuir to seize the opportunity to develop the ice and snow economy.This paper takes Hulunbuir ice and snow cultural tourism innovation project as the object,through the SWOT analysis of Hulunbuir ice and snow cultural tourism,finds the problems of Hulunbuir ice and snow cultural tourism,and puts forward countermeasures and suggestions for the problems.