乡村振兴背景下农村电子商务发展研究

Research on the Development of Rural E-commerce in the Context of Rural Revitalization

党的十九大报告提出了乡村振兴战略,实现乡村振兴成为全党全社会的共同行动。目前电子商务产业高速发展,在推动了经济增长的同时,也给乡村振兴战略的实施提供了新的思路。但是,目前我国农村电子商务的发展还存在物流及基础设施落后、人才匮乏、监管不力及融资困难等问题,阻碍了农村地区电子商务的发展。因此,针对这些短板和问题,未来国家应加强农村基础设施建设,培养、引进农村电商人才,并建立农产品标准化生产体系,同时加强对农村电商的资金支持。

The report to the 19th National Congress put forward the strategy of rural revitalization,and the realization of rural revitalization has become a common action of the whole Party and the whole society.Currently,the rapid development of the e-commerce industry has promoted economic growth,meanwhile,it provides new paths for the implementation of rural revitalization.However,at present,the development of e-commerce in rural areas in China still suff ers from backward logistics and infrastructure,lack of talents,ineff ective supervision and fi nancing diffi culties,etc.,which hinder the development of e-commerce in rural areas.Therefore,to address these weaknesses and problems,in the future,China should strengthen the construction of rural infrastructure,cultivate and introduce rural e-commerce talents,and establish standardized production systems for agricultural products,as well as strengthen the fi nancial support for rural e-commerce.