国内旅游景区摆脱“门票经济”的发展路径分析

Analysis of the Development Path for Domestic Tourist Attractions to Get Rid of the“Ticket Economy”

近年来,我国旅游业发展形势良好,成为拉动经济的重要力量,但是国内大部分景区均存在不同程度的门票经济现状,阻碍着我国旅游行业的长远发展。因此,国家出台相关政策提倡景区促进门票经济向产业经济转型。本文通过国内旅游发展现状,探讨景区摆脱门票经济过程中可能出现的问题,提出景区应评估自身条件,树立观念、拓宽盈利渠道、保护景区生态、提升景区工作人员水平等解决建议和发展策略,为国内旅游景区迎合国家旅游产业发展趋势探索一条如何根据自身特点摆脱门票经济的发展路径。

In recent years,the travel industry in China has developed well and has become an important driving force in the Chinese economy.However,most scenic spots in China have diff erent degrees of ticket economy phenomenon,which hinders the long-term development of tourism industry in China.Therefore,the government has issued relevant policies to accelerate the transformation of ticket economy into industrial economy.Based on the current situation of domestic tourism development,this paper discusses the problems that may arise in the process of attractions getting rid of ticket economy,and proposes that attractions should evaluate their own conditions,establish concepts,broaden profi t channels,protect the ecology of scenic spots,and improve the level of scenic spot staff,and so on,so as to explore a development path for domestic tourist attraction to meet the development trend of the national tourism industry,i.e,getting rid of ticket economy according to their own characteristics.