内蒙古草原旅游优化发展路径研究

Study on the Optimal Development Path of Grassland Tourism in Inner Mongolia

内蒙古草原旅游资源丰富、开发前景广阔,发展草原旅游对提高内蒙古旅游整体竞争力具有非常重要意义。近年来,内蒙古草原旅游发展虽然已经初具规模,但是在开发草原旅游的过程中依然存在文化内涵挖掘不够;景区同质化严重;管理混乱;可进入性差,基础设施配套不全;整体营销力度不够;开发与保护不协调;缺乏旅游管理专业人才等一系列问题,如何优化发展内蒙古草原旅游以满足更多旅游者的需要,并促进当地经济发展是本文研究的重点。本文通过实地调研、发放调查问卷等形式,得出了内蒙古草原旅游的开发应充分挖掘草原文化及民俗文化;加强区域合作,整合开发草原旅游资源;发挥政府主导地位,加强景区管理;加强基础设施建设,增强景区可进入性;采用多种营销手段加大宣传力度;在开发的同时加大生态保护的力度;优化从业人员素质,提高专业队伍能力等措施。

Inner Mongolia has abundant grassland tourism resources and broad development prospects.Developing grassland tourism is of great significance for improving the overall competitiveness of Inner Mongolia's tourism.In recent years,although the development of grassland tourism in Inner Mongolia has begun to take shape,there is still a series of problems in the process of developing grassland tourism such as insuffi cient exploration of cultural connotations,severe homogenization of scenic spots,disordered management,poor accessibility and incomplete infrastructure support,insufficient overall marketing efforts,development and protection are not coordinated and lack of talents of touristic management.The focus of this study is on how to optimize the development of Inner Mongolia grassland tourism to meet the needs of more tourists and promote local economic development due to the lack of professional tourism management talents.This article concludes that the development of grassland tourism in Inner Mongolia should fully explore grassland culture and folk culture through on-site research and distribution of survey questionnaires;Strengthen regional cooperation and integrate the development of grassland tourism resources,give full play to the government's leading position and strengthen the management of scenic spots,strengthen infrastructure construction and enhance the accessibility of scenic spots,adopting various marketing methods to increase publicity eff orts,increase eff orts in ecological protection while developing,optimize measures such as improving personnel quality and enhancing professional team capabilities.