乡村振兴背景下特色农产品的智慧物流发展研究

Research on Intelligent Logistics Development of Characteristic Agricultural Products under the Background of Rural Revitalization

特色农产品作为农产品中极具地域特色和文化内涵的一部分,特色农产品供应链的发展和优化有助于推进乡村振兴战略的实施。随着智慧物流的发展,乡村特色农产品产业实现了信息化、智慧化、自动化发展,同时也通过销售、需求数据的有效反馈促使特色农产品产业链得到有效提升。目前,特色农产品的智慧物流发展仍面临智慧物流信息化平台发展不均衡、特色农产品标准尚未统一、相关技术人才的匮乏等问题,需要在未来的发展中逐步建立特色农产品智慧物流标准化体系,加强信息化建设,保障产品质量;推进“特色农产品智慧物流+电商”系统,培育产品品牌;加强智慧物流专业人才培育。

As a part of agricultural products with regional characteristics and cultural connotations,the development and optimization of the supply chain of characteristic agricultural products will help to promote the implementation of the rural revitalization strategy.With the development of smart logistics,the rural characteristic agricultural product industry has realized the development of informatization,intelligence and automation,and at the same time,through the effective feedback of sales and demand data,the characteristic agricultural product industry chain has been effectively improved.At present,the development of smart logistics for characteristic agricultural products still faces problems such as the uneven development of the intelligent logistics information platform,the ununified standards for characteristic agricultural products,and the lack of relevant technical talents.To ensure product quality;to promote the"smart logistics+e-commerce of characteristic agricultural products"system to cultivate product brands;to strengthen the cultivation of intelligent logistics professionals.