数字经济下长江经济带物流企业绿色化发展路径与策略研究

Research on the Path and Strategy for Green Development of Logistics Enterprises in Yangtze River Economic Belt under Digital Economy

数字经济时代,长江经济带物流绿色化发展既是国家战略的需要,也是物流企业自我成长的晋级台阶。文章从数字经济与绿色物流理论探讨入手,从物流包装、仓储、运输、配送四个方面构建物流企业绿色化发展水平评价指标体系;然后采用层次分析法求出各项指标权重,再结合模糊综合评价法计算指标得分,据此对长江经济带物流企业绿色化发展水平进行系统评价、分析与问题诊断;最后在此基础上,设计数字经济下长江经济带物流企业绿色化发展路径和七大策略。

In the era of digital economy,the green development of logistics in Yangtze River economic belt is not only the need of national strategy,but also a step forward for the self-development of logistics enterprises.This paper starts from the theoretical discussion of digital economy and green logistics,and constructs the evaluation index system of the green development level of logistics enterprises from the four aspects of logistics packaging,warehousing,transportation and distribution;then it uses the analytic hierarchy process to calculate the weight of each index,and then combines the fuzzy comprehensive evaluation method to calculate the index score.Based on this,it systematically evaluates,analyzes and diagnoses the green development level of logistics enterprises in the Yangtze River economic belt;finally,on this basis,this paper designs the path and seven strategies for green development of logistics enterprises in Yangtze River economic belt under digital economy.