跨校修读学分《公关与沟通》线上线下混合式课程建设与实践研究

The Construction and Practice of Online and Offline Mixed Course Public Relations and Communication

线上线下混合式教学可以实现教学资源互补、学习经验迁移、教学时空转换、实践能力发展。在《公关与沟通》课程建设中,以线上线下混合式教学理念为指导,通过对线上线下混合式教学理念,线上布置任务自主学习探究、线下任务汇总合作学习展示、线上线下学习成果分享评价、职业定位延申协助成果转化等路径的实施,课程建设取得了显著成效,学生自学能力、学生当众发言勇气和公关演讲的语言能力、运用沟通技巧来解决实际问题的能力得到全面提升。

Online and offline hybrid teaching can realize the complementation of teaching resources,the transfer of learning experience,the transformation of teaching time and space,and the development of practical ability.In the course construction of Public Relations and Communication,we adopted the online and offline hybrid teaching concept,arranged tasks online for independent learning and exploration,summarized offline tasks for cooperative learning and display,shared and evaluated online and offline learning achievements,and extended career positioning to assist in the transformation of achievements.The course construction has achieved remarkable results,and students'self-study ability,courage to speak in public,language ability of public relations speech,and ability to use communication skills to solve practical problems have been greatly improved.