基于CiteSpace的我国乡村民宿研究进展知识图谱分析

Knowledge Mapping Analysis of Research Progress of Domestic Rural Homestay Based on CiteSpace

乡村民宿作为助力全面推进乡村振兴的重要抓手,是带动乡村经济增长的重要动力。以CNKI数据库中2006~2022年发表的781篇中文文献作为研究对象,采用CiteSpace可视化知识图谱分析软件开展定量研究,结合文献分析方法,整理民宿、乡村民宿相关概念,梳理其演进历程,分析研究了前沿、趋势与热点。结果表明:乡村民宿的演进主要贴合于国家政策和人民需求,呈现出从乡村民宿发展研究到民宿改造、营销策略研究转变的趋势;“乡村民宿与乡村旅游”“乡村民宿发展及对策”“乡村民宿与乡村振兴”及“乡村民宿设计”是其热点研究领域。为此,提出了乡村民宿研究应注重于研究内容的多元性、研究视角的创新性,注重多学科融合,以及各学者、机构之间的合作关系。将立足于乡村民宿相关理论体系、经营设计方法体系及相关科学技术体系的构建,为相关研究提供实证基础和数据支撑。借助国内乡村民宿研究进展相关内容,以期丰富乡村民宿理论研究,并进一步推动乡村民宿、乡村旅游产业高质量发展,助力乡村振兴全面实施。

As an important starting point to promote the full rural revitalization,rural homestay is an important driving force for rural economic growth.Taking 781 Chinese literatures published in CNKI database from 2006 to 2022 as the research object,the CiteSpace visual knowledge graph analysis software was used to conduct quantitative research.Combined with the literature analysis method,this paper sorted out the concepts related to homestay and rural homestay,sorted out their evolution and analyzed the research frontiers,trends and hotspots.The results show that the evolution of rural homestay is mainly in line with national policies and people's needs,showing a trend of transformation from rural homestay development research to homestay transformation and marketing strategy research."Rural homestay and rural tourism","Rural homestay development countermeasures","Rural homestay and rural revitalization"and"Rural homestay design"are hot research areas.Rural homestay research should focus on the diversity of research content,innovation of research perspective,multi-disciplinary integration,and cooperation between scholars and institutions.Based on the construction of relevant theoretical system,management design method system and relevant scientific and technological system of rural homestay,it will provide empirical basis and data support for relevant research.With the help of domestic research progress related to rural homestay,it is expected to enrich the theoretical research of rural homestay,further promote the high-quality development of rural homestay and rural tourism industry,and help the comprehensive implementation of rural revitalization.